Brand, Design & Website Experts

The studio for leading brands

Our manifesto

Boring is bad for business

Every brand has a story waiting to be told. Uncovering it, that's the challenge.

Time and attention—precious gifts. Why should customers give theirs to you? What makes you different? How do you help them? What mark are you leaving on the world?

Let's make your message ring clear and true. Humour, grit, passion, wit—find your voice, let it shine through.

But above all, refuse to be boring. This is the promise that drives us. Why? Because creativity wins. It captures hearts, inspires loyalty, and forges legacies. Are you ready to make your mark?

Start a project
About us

Design That Captivates, Strategy That Converts

Helping service, trade, and DTC brands stand out in their market.

Choosing the right creative partner can be tough. As a brand studio, we bridge the gap between sophisticated design and strategic marketing—creating visually stunning brands that drive growth.

Start a project
Our culture

Your Sunshine Coast Branding Team

From our Sunshine Coast headquarters, our team brings together experts in brand design, copywriting, UX/UI, videography, content creation, digital marketing, Google Ads, and SEO—all led by director Soojee Ford.

We bring passion and a touch of fun to every project, delivering outstanding results without the stuffiness. Book a call to discover how our Sunshine Coast brand expertise can drive your brand's growth.

Book a Call
About the founder

Meet Soojee Ford, founder of The Good Studio

With 16 years in design and branding, I transform business goals into memorable brands that attract more customers.

Transitioning from graphic designer to brand strategist, I specialise in connecting business goals with creative outcomes to craft brands that are not only memorable but they help attract more customers.

My background spans high-profile projects for national brands to small business. I've always been attuned to the bigger picture, spotting connections between ideas and people. This along with my career experience enhances my ability to spot unique opportunities for brands and business owners alike.

Outside the studio, I enjoy the chaos of raising two young kids and life on the Sunshine Coast. I believe in living fully and working smartly, and I invite you to connect and discover how we can grow your business.

Let's chat
Giving back

Giving back

We believe in giving back to our community and making a lasting impact beyond the business world. That's why we proudly support the Smith Family through child sponsorship.

This sponsorship isn't just a one-time gesture; it's a long-term commitment ensuring that we support our sponsor child until they finish school. As our business grows, it is our goal to sponsor more children, expanding our reach and making a greater impact on the lives of children and families in need.

Get involved
Brand growth

Need a Virtual Marketing Department?

For established businesses, we offer growth marketing services—your outsourced marketing team until you're ready to hire in-house. Gain access to a range of brand and lead-building expertise in:

  • Marketing Consultation
  • Marketing Strategy and Plan Creation
  • Social Media Strategy and Content Creation
  • SEO Strategy and Management
  • Google Ads Strategy and Management
  • Meta Ads Strategy and Management
  • Email Marketing

There is currently a waitlist for these services, please enquire to be added to the waitlist.

Enquire now
Services

Experience good branding

Branding

Build a brand that positions you as your industry's go-to authority.

Explore Brand Services

Websites

Websites that convert visitors into loyal customers.

Discover Website Services
Keep in touch

Join our newsletter

By submitting this form, you'll join our mailing list to receive valuable marketing insights and resources. As a dedicated small business, we only send emails when they're truly beneficial. We respect your privacy and commit to never spamming you or sharing your information with third parties. For more details, please view our privacy policy.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.