In this week's episode, Joel and Soojee are here to discuss the strategy behind pricing products and services within a brand. Why does price matter? Revenue, profitability, positioning with your market and the overall opinion determined by your customers, are few of the important factors to consider when pricing within a brand. Something Soojee has noticed isn’t done enough, is brands taking into consideration the level at which they’ve set their prices, and the effect that then plays on the brand. By listening you’ll gain tips to help you, as a brand owner, align your brand strategy with your price strategy.

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