King Architectural Engineering, a well-established firm with over 30 years of experience in Ipswich and Brisbane, approached The Good Studio to refresh their brand identity and website. Despite their strong reputation and consistent demand, King Architectural Engineering had not updated their website or branding for over a decade. The company’s visual identity no longer aligned with the exceptional value and client experience they provided, and their outdated website lacked essential functionality, such as online forms, resulting in an influx of phone inquiries.

Over six months, The Good Studio worked closely with the King Architectural Engineering team, beginning with a thorough discovery phase. This process involved workshops and research to develop a brand strategy centeerd around their unique value proposition: offering both building design and engineering services under one roof. This integration speeds up projects, reduces hassles, and saves clients time.

Through our Inside Out methodology, we created a simplified logo with a legacy orange colour and developed a versatile icon symbolising the synergy of their services. The tagline “Design that Works” captured the essence of their streamlined, efficient approach.

The rebranding extended to a new website, business cards, email signatures, and social media templates, ensuring consistency across all touch points. King Architectural Engineering now has a cohesive and modern brand identity that reflects their expertise and positions them for continued success.